For all of the artists and entrepreneurial spirits out there, I’m sure you’ll know what I mean. I had a desire to create, an urge to put something out there for people to see and enjoy and hopefully buy. I wanted to challenge myself to make work that there was an actual market for…but I didn’t always have a clear vision about what exactly to make and market.
For years, I’ve painted and sold my paintings here and there. I took portrait commissions, painted murals, had some work in a gallery, rented a booth at a few festivals and art fairs… One year, my friend and I had prints made of our work and even had a booth at the Texas Renaissance Faire! (Not my best idea ever, but it was definitely an interesting few weeks!) I paid a lot of money to have a website professionally made to show my portfolio, but the few sales that came from my website barely paid the maintenance fees… and then I heard about Etsy.
I know there are some out there that scoff at the nature of some of the items sold on Etsy.com (and yes, you can find some odd things out there, along with all the beautiful handmade items), but for me Etsy has been a huge blessing. I had LOTS of prints left over from my unsuccessful run at the Renaissance Faire, so I thought, why not try posting a few items and see if they sell? I created an Etsy shop, “MerrilysLittleShop”, and started posting my art prints. At first, I checked the “shop stats” every day and was disappointed; very few people were clicking on my site. But over time, the numbers grew very gradually…and then a couple of prints sold! It still wasn’t much, but soon I was getting more traffic than I had on my expensive website, so I let the website go.
Though I had been listing my prints on Etsy, I hadn’t created anything new in awhile. For about two years, while teaching elementary art full-time, I went back to grad school and spent all my spare time on my own homework. When I finally finished my Masters in 2012, I was desperate to create–I even tried making floral hair pieces, flower girl baskets, necklaces made of antique brooches, Christmas wreaths…I just had the urge to MAKE THINGS! My husband would come home to find me sitting on the floor with a hot glue gun, surrounded by sticks and yarn, or whatever I was working with that day.
While teaching elementary art, I had become much more interested in clay. I bought a bag of clay and some glazes to play around with at home, and I made a couple of ceramic plates covered with flower petals. Then in March 2013, my husband’s cousin was getting married, and I needed a gift for her bridal shower. The idea just sort of came to me…coasters…personalized for her wedding?… In my kitchen, I rolled out slabs of clay with a rolling pin and played around with some rubber letter stamps (which I had last used to stamp names on wrapping paper at Christmas) and stamped the bride and groom’s first names, last name, initials, and wedding date. I had no number stamps, so I stamped the date out in words. I incorporated the theme of “two lovebirds” and used a needle tool to carve birds in various sizes and styles, adding a birdhouse. I took the coasters to my school and (with my principal’s permission) put them in the kiln with my students’ work. After glazing and firing again, I added some felt on the bottom and wrapped them up.
I was kind of nervous at the wedding shower, but to my happy surprise, the coasters were a hit! I had glazed them with an aqua blue to match the dishes on the bride’s registry, and she was thrilled. Someone suggested that I should try to sell sets of these coasters. So, I took photos and added the listing to my Etsy shop. Soon the “shop stats” numbers were creeping up, and I had my first sale–to someone in the UK! Day by day, I sold more and more sets of personalized coasters. The coasters changed a bit as I grew better at stamping and carving. I bought my own small kiln for home, and then I had to buy a second kiln and a slab roller. My house now looks like a factory, I’m always covered with clay dust, and I don’t have as much free time as I used to, but I pray that my Etsy shop will continue to grow as I add new things.
Do you have the irresistible urge to make? Just start making something–anything! Necessity is the mother of invention…what occasion do you have coming up for which you can *make* a gift rather than buy one? Recently I showed my fifth-graders a video clip of the artist Chuck Close… I love his advice to his younger self: “Inspiration is for amateurs. The rest of us just show up and get to work. Every great idea I’ve ever had grew out of work itself. Sign on to a process and see where it takes you.”